Services
• Creative Direction
• Graphic Design
• Web & Mobile Design
• Brand Collateral
Embarking on a groundbreaking journey, Current Airlines emerged with a bold vision to revolutionize the airline industry, spearheaded by seasoned experts. Entrusted with bringing this visionary concept to fruition, we’ve played a pivotal role in transforming their ideas into a tangible brand identity. This encompassed crafting comprehensive brand guidelines, refining the brand’s essence, and shaping the web and mobile experiences to reflect Current Airlines’ innovative ethos. Together, we embarked on a collaborative journey to elevate the airline’s presence, paving the way for a new era in air travel.
Challenge
This involved crafting comprehensive brand guidelines, refining the essence of their brand, and shaping seamless web and mobile experiences that embody the spirit of innovation. Our collaborative efforts were designed to elevate Current Airlines’ presence and pave the way for a new era in air travel—one defined by convenience, creativity, and care.
Current Airlines dedicated countless hours—early mornings and late nights—to building their brand identity with passion and precision. But their story deserved to be shared with the world. They turned to us to tell that behind-the-scenes narrative in a way no airline has done before—showcasing the people, processes, and vision that brought the brand to life.
Approach
We set out to connect emotionally with diverse audiences: future passengers, the travel press, potential investors, the design community, and anyone curious about how an airline redefines itself for the future.
Our goal was to build an immersive online storytelling experience that invites visitors on a journey through Current Airlines’ new identity. This experience highlights the brand’s core elements—typography, motion, soundscapes, visual motifs, and, of course, the new logo—bringing their innovative vision to life.